White papers are great resources to educate your leads, but can be considered a daunting task to read. Having multiple resources for your website visitors gives them other options to consider. It is much easier to watch a 2 minute demo video than read through 10 pages of information. Giving your potential customers more ways to learn about your product also gives them less incentive to opt out.
According to HubSpot’s blog, there are 5 Reasons to Publish Your Content in Multiple Formats:
- Maximize your reach
- Better lead generation offers
- It’s an important future investment
- It is personal
- It shows personality
Since we now have reasons to make use of multiple resources, let’s discuss what some of these are and how they can be used.
- Video: Demos of your product are very helpful to your audience because they have both audio and visual elements. There is no reading to be done and someone can learn how your product works in only a few minutes. Also you can post your videos for free on YouTube or include them in email campaigns.
- Blog: A blog helps showcase your knowledge about your particular product or industry. Writing blogs not only gains credibility for your company, but also improves your SEO.
- Webinar: Another audio and visual resource is via a webinar. Discuss any relevant topic and post it on your website. For a live and interactive approach allow attendants to chime in and ask questions.
- Presentation: With slideshare.net you can share PowerPoint presentations. Additionally you can add presentations to your company website or blog.
- LinkedIn: Having over 41 million users, LinkedIn is a powerful tool to showcase yourself and your company. Join relevant groups and start generating more leads!
- Facebook: Use Facebook as another platform and company website. Add photos and videos, start discussions, and start building your fan base.
- Twitter: Twitter allows you to start chatter. Talk about anything you’d like and even provide links back to other resources such as your blog.
By making use of each of the above resources you will be on your way to generating more leads and expanding not only your audience, but also the branding of your company.
Hopefully these tips will help you start broadening the ways in which you showcase your company. In posts to come we will dive further into some of the above resources so stay tuned!
