According to a study on small businesses marketers, 63% cannot track the ROI of their marketing campaigns and 56% do not qualify leads before sending them to sales. These are high numbers especially when budgets are tightened and every penny matters.
Marketing automation can make matters easier and more efficient.
To Track ROI:
- Reporting tools to track every campaign on large and small scales
- Go beyond cost-per-click by tracking the more relevant cost-per-opportunity
- Ability to sync with Google Analytics for more data analysis features
- Ability to sync with Google Adwords and track data on paid search campaigns
- View statistics of email open and click rates
To Qualify Leads:
- Website analytics to identify visitors with Website Caller ID
- Lead scoring automatically scores prospects based on activity
- Lead grading prioritizes leads based on how well they fit your customer profile
- Connectors such as LinkedIn and Jigsaw make it easy to view the prospect’s credentials
By using marketing automation, small businesses can change the statistics and begin seeing better returns on their investment.
