These days in the marketing world, there is a lot of buzz around social media and marketing automation. Fortunately, these two marketing trends can work together, creating one super-charged online marketing tool. Many marketing automation solutions now offer the ability to connect with sites such as Jigsaw and LinkedIn.
Together marketing automation and social media combine to improve your lead triaging process. Prospect profiles are integrated with links to LinkedIn and Jigsaw. Click on either one of the connectors and you will be automatically directed to the search results for a prospect or a prospect’s company in either network.
The feature will come in handy from the perspective of both a marketer and a sales representative. Features such as this add an extra element to make researching and segmenting leads even easier. Both Jigsaw and LinkedIn are popular social networking sites used by most professionals. Each site provides another source of information on your lead including their job title, industry, location, and company background. Using this component of marketing automation you can research prospects much faster. You also can cater to the prospect and how you decide to nurture them on their track from lead to customer.
