Comments on: Marketing Automation for the B2B Marathon http://www.marketingautomation.net/2010/01/20/marketing-automation-for-the-b2b-marathon/ Marketing Automation Wed, 14 Sep 2011 11:00:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Adam Blitzer http://www.marketingautomation.net/2010/01/20/marketing-automation-for-the-b2b-marathon/#comment-14 Adam Blitzer Thu, 21 Jan 2010 21:15:47 +0000 http://marketingautomation.net/?p=208#comment-14 I completely agree. Technology alone is not a silver bullet. The processes are as (or more) important and need to be thought out in advance. I completely agree. Technology alone is not a silver bullet. The processes are as (or more) important and need to be thought out in advance.

]]> By: Carlos Hidalgo http://www.marketingautomation.net/2010/01/20/marketing-automation-for-the-b2b-marathon/#comment-13 Carlos Hidalgo Thu, 21 Jan 2010 21:12:12 +0000 http://marketingautomation.net/?p=208#comment-13 Agree 100% that marketing automation is key and will help make sales more productive. However marketing automation will only return the desired returns by marketing and sales coming together to develop and implement a closed-loop lead management process which goes beyond just nurturing. Also consider the traditional sales approach has to change as marketing does as well due to the changing buyer. The buyer is now driving the process and the dialogue and sales and marketing need to adapt accordingly. Agree 100% that marketing automation is key and will help make sales more productive. However marketing automation will only return the desired returns by marketing and sales coming together to develop and implement a closed-loop lead management process which goes beyond just nurturing.

Also consider the traditional sales approach has to change as marketing does as well due to the changing buyer. The buyer is now driving the process and the dialogue and sales and marketing need to adapt accordingly.

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