This installment of our Mastering the Metrics series will cover Visits.
Visits are the number of unique viewings of a website. This metric is pretty straightforward — it measures traffic on a website. You can compare this figure to total pageviews to get an idea of how effective your website is at attracting and keeping visitors’ attention, and how many pages those visitors are checking out after arriving on your site. Ideally you’d want to have lots of visits with multiple pageviews for every visit. When the visits-to-pageviews ratio is very low (e.g., 500 visits to 515 pageviews), this metric might indicate a weak landing page or lack of compelling copy on your website.
