Online marketing, especially marketing automation, is great because it allows you to track all that insightful lead activity, right? So you don’t want to lose a single opportunity to see how your potential prospects are interacting with your site, content, email and all the other great stuff you’re putting out their on the web.
When it comes to emailing out proposals, white papers, case studies and other materials, skip the attachments and instead send a link to a hosted file. This makes it easy for the recipient to view (no downloading, locating the file, dealing with network security). More importantly, it allows you to track the link clicks. Did a prospect request a white paper but never get around to reading it? Did they open it right away? Did they revisit it after a few days time? All of this information can be very helpful to sales reps when they make a follow up call.
In most cases, files can be uploaded and hosted within your company’s website content management system. If that sounds like a hassle, look for a marketing automation system that offers file hosting. Not only can you upload your marketing content, like white papers, but you can also upload any images you use for emails or landing pages, allowing easy access during the design process.
