Your prospects are social, are you? Using social data and sources like Twitter is one way to get involved in the social media revolution. Another way is to make your company and your marketing campaigns more social-friendly.
A recent study featured on eMarketer gives some insight into how marketers are using – and planning to use – social media as part of their marketing initiatives, specifically email marketing. The top way to integrate social and email? Adding sign-up forms to social media profiles like Facebook. This is a great way to make sure you’re keeping in touch with customers and prospects who are already engaged with your brand. Coming in at a close second were broadcasting blog posts to subscribers via email and using “follow me” functionality within email campaigns to recruit new social followers.
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[...] lot of companies are working on a social media strategy as an element of their marketing mix. Over on the BrainRider blog, Scott Armstrong gives tips on [...]