Using LinkedIn Like a Lead Generation Pro

A lot of companies are working on a social media strategy as an element of their marketing mix. Over on the BrainRider blog, Scott Armstrong gives tips on how B2B marketers can optimize their LinkedIn profiles to generate new business.

Scott gives eight simple tips to creating the leanest, meanest, most effective LinkedIn profile out there:

1. Complete your profile. This means including a picture, a complete description of your expertise and even using keywords just as you would on your corporate website.
2. Customize your website listings. Include links to your company, your blog and other online outlets. Personalize the links with your company name, rather than the default “My Company.”
3. Utilize recommendations. This is another way to gather customer testimonials and spread the word. Plus, it’s good karma.
4. Connect with prospects. LinkedIn is the new business card. It is a form of lead nurturing – and can lead to others finding you as well.
5. Join groups. Participate in the conversation. Don’t just toss out sales pitches.
6. Take advantage of key applications to link up your materials across various sites.
7. Refine your company page. Treat it as a mini homepage and make sure it accurately reflects your value proposition.
8. Promote yourself. Include your LinkedIn page in your email signature. Make it easy to be found.

Some of these steps are on-going, like making an effort to connect with prospects you meet, but you can check off most of this list in about 15 minutes.  Remember, your LinkedIn profile is a public reflection of you as a professional as well as your company as a whole. Don’t miss out on this simple and free way to build brand awareness.

BrainRider also provides a complimentary guide to LinkedIn for marketers with more in-depth information on optimizing your profile.