Every once and a while in a busy marketer’s work day, it is nice to take some time out to test your tried-and-true strategies. Sure, you’ve got great conversion rates – but what if they could be just a little bit better?
Here are a few ideas on landing page elements that you can test with a just a simple switch:
- Field Type: Do your prospects prefer drop-down menus or free text fields?
- Images: Would adding a product image help your conversions? How about a lifestyle shot? Maybe a data-oriented chart or graph?
- Button Messaging: An interesting piece of research by HubSpot showed a huge different in clicks based on one simple factor – what you button says!
- Thank You Messages: Try out different post-conversion offers to keep prospects engaged. Maybe after showing some interest in your product demo, they’d like to view a more in-depth case study. On the other hand, if they are still in the research phase perhaps a white paper would be more appealing.
Trying something new for a short time will help you determine if your design strategy needs an update or if you were on the right track all along.
XVd3y2 Stands back from the kebryoad in amazement! Thanks!