Sales and marketing are often at odds, but that doesn’t mean they can’t come together and have a long, happy life together. Hey, opposites attract – right?
In honor of everyone’s favorite sugary-sweet holiday, Valentine’s Day, we bring you five reasons your sales team will love you for introducing them to marketing automation.
- Heat things up with the end of cold calling – the sales team will now have warm, inbound leads to follow up with.
- Instant alerts via email or desktop keep them on top of their game.
- Lead scoring and grading takes the guesswork out of who to call on next.
- CRM integration means they don’t have to learn a whole new tool and can start benefiting from marketing automation immediately.
- ROI tracking shows sales how marketing impacts the pipeline and aligns the teams with common goals that help everyone live happily ever after.
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[...] When implementing a new system, it is important to get buy-in from other users. Often in the case of marketing automation, the purchasing decision is made by the marketing team. In order for the implementation to be successful, it should be emphasized that the tool may be called marketing automation, but the sales team will see great benefits as well. [...]
[...] When implementing a new system, it is important to get buy-in from other users. Often in the case of marketing automation, the purchasing decision is made by the marketing team. In order for the implementation to be successful, it should be emphasized that the tool may be called marketing automation, but the sales team will see great benefits as well. [...]