Spring Cleaning for the Marketing Department

Spring cleaning is an annual (and often dreaded) task in many households. It’s the time of year that you scrub every nook and cranny, climbing high to reach the ceiling fans and crouching low to dust the baseboards. While it’s not always the most fun task, you feel much better when it’s done and you’re proud to show off your home to family and friends.

So, when’s the last time you gave your marketing materials a good polish? Ideally you’d make updates on a frequent basis, but in a busy marketer’s world, this isn’t always a reality. Over the past year, it’s likely that your product has undergone some improvements, you’re offering new services or the industry has evolved in some way. Here’s a list of items you might want to review to make sure all of your materials are up-to-date.

Spring Cleaning for Marketing Checklist

• Review your white papers and check for outdated information, new features you can include to enhance the information, new industry research that may be relevant and new images or product screen shots to add.
• Give your frequently used email templates a once-over and be sure all information – especially links – are up to date. This is extra important if you have “set it and forget it” items like autoresponders that you may not edit frequently.
• Revisit your social media profiles on Twitter, Facebook, LinkedIn and other sites to be sure they still accurately reflect your product offerings and highlight the latest and greatest features.
• Audit sales proposals and presentation materials to be sure they don’t contain any outdated product or pricing information
• Brainstorm new keywords that might help you bring in more paid and natural search traffic, and nix any old or unsuccessful terms

Now, doesn’t that put a little extra spring in your step?