You’ve heard it over and over again – content is king! Great, educational content plays an essential role in your marketing automation success. You need content for your website, valuable resources like white papers and e-books that you can use for lead generation, and interesting content to keep people engaged throughout your drip marketing programs. One of the biggest challenges for those getting started with marketing automation is drumming up all that content!
Enter this fabulous resource from the Content Marketing Institute: 10 Must Have Templates for Content Marketers. You’ll find some excellent questions to help light the way on your content journey, including helpful guides for creating an editorial calendar, content planning tips and guidelines for social media content. One of the best things about these guides is that they all encourage marketers to think about content in terms of your business goals. This makes it easy for you to stay on track as you build a diverse content library. Oh, did I mention all of these guides are free? Check them out and get inspired!
